So you’ve spent all this effort building a brand.
But no leads are coming through.
What’s going on?
They don't know, like, or trust you.
People are unclear about what you do as a brand.
Or they may be clear, yet not trust you enough.
They might think there are better options out there. Or worse, they are simply not interested.
The audience needs to know, like, and trust your brand to convert.
What are you doing wrong? How do you turn this around?
1. NO CREDIBILITY
Your brand does not seem credible or real. Strengthen your bio & make it clear.
2. NO CLARITY
People don’t know what you do. Get clear on your product and messaging
3. NO SOCIAL PROOF
There’s no proof of you delivering services. Find creative ways to build trust.
4. NO ONLINE PRESENCE
In this day and age, you need to have a web presence. Get a website or social handles.
5. NO PERSONALITY
Your brand doesn’t stand out among other brands. Find your brand voice.
6. NO POSITIONING
Your audience doesn’t know what you stand for. Get clear on your values and showcase them.
7. WRONG AUDIENCE
You’re targeting the wrong audience. Spend some time and find your target market.
8. NOT MEASURING UP
Your competition is beating you left and right. Study them and find out where they’re shining.
9. NO CONTENT
You’re not creating enough content that showcases your brand and its values.
10. NO NETWORK
You haven’t built any connections in your industry. Build an active network.
11. NO COMMUNITY
There is no engagement happening around your brand. Drive conversations.
12. NO COLLABORATION
You aren’t leveraging your peers. Stop viewing them as competition and work with them.
Use these methods to get your personal brand revving and getting leads through the door!