Influencer Marketing, or the use of an influencer to enhance your brand image, can transform your brand if used correctly.
What you need to know:
What is an influencer?
An influencer is an online authority who has a following of loyal people who believe and listen to what they have to say.
Examples include:
Blogger
Social media personality
Celebrity
Industry expert
Thought leader
Lifestyle brand
Here's how you begin:
1. Have clear goals first
Don’t find any influencer, find the RIGHT influencer that helps you reach the right audience and goals. Refer to the previous page to define your goals.
2. Identify the campaign type
Gifting
Guest posting
Sponsored content:
Contests and giveaways
Influencer takeover
Affiliates
Discount codes
Brand ambassadors
3. Find influencers who are related to the industry
Start with well-known figures in your niche. Set up a Google alert for industry-related terms and see who is regularly writing content about the industry, and browse industry forums for experts.
4. What’s their authority?
Check for:
Their number of followers
Engagement rate of followers
Website rank – their traffic & visitor engagement (try seoreviewtools.com)
Quality of content
The depth of niche coverage
5. Track your results
Create goals at the start and see if you’ve hit them or missed them, and determine if it was a success. Repeat the campaign with tweaks if it wasn’t or stop the engagement entirely.
6. A few resources to find influencers:
Buzzsumo
Keyhole
GroupHigh
Cision
TapInfluence
Influencity
An Influencer Marketing strategy is powerful since it uses community loyalty and engagement. Do your research and go for it!