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Supercharge Your Brand Influence

Influencer Marketing, or the use of an influencer to enhance your brand image, can transform your brand if used correctly.


What you need to know:


What is an influencer?


An influencer is an online authority who has a following of loyal people who believe and listen to what they have to say.


Examples include:


  • Blogger

  • Social media personality

  • Celebrity

  • Industry expert

  • Thought leader

  • Lifestyle brand

Here's how you begin:


1. Have clear goals first

Don’t find any influencer, find the RIGHT influencer that helps you reach the right audience and goals. Refer to the previous page to define your goals.


2. Identify the campaign type

Gifting

Guest posting

Sponsored content:

Contests and giveaways

Influencer takeover 

Affiliates

Discount codes 

Brand ambassadors


3. Find influencers who are related to the industry

Start with well-known figures in your niche. Set up a Google alert for industry-related terms and see who is regularly writing content about the industry, and browse industry forums for experts.


4. What’s their authority?

Check for:

Their number of followers

Engagement rate of followers

Website rank – their traffic & visitor engagement (try seoreviewtools.com)

Quality of content

The depth of niche coverage


5. Track your results

Create goals at the start and see if you’ve hit them or missed them, and determine if it was a success. Repeat the campaign with tweaks if it wasn’t or stop the engagement entirely.


6. A few resources to find influencers:

Buzzsumo

Keyhole

GroupHigh

Cision

TapInfluence

Influencity


An Influencer Marketing strategy is powerful since it uses community loyalty and engagement. Do your research and go for it!


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© 2020 by Seema Batavia.