Everyone’s talking about personal branding.
But you don't know where to start.
How do you know what to do first?
By following a map.
A personal brand doesn’t happen by accident. It’s an intentional process.
WHO ARE YOU?
Your Skills: Abilities, education, professional experience
Your Passions: Passion and personality are keys to a strong brand
Your USPs: The key to success is specialization – find your niche!
HOW ARE YOU PERCEIVED?
Personal Relationships: What do your friends say about you?
Professional Relationships: What do your colleagues and customers say about you?
Online Reputation: What do the search results on Google says about you?
WHAT DO YOU WANT TO ACHIEVE?
Your Sector: Create personal products or services in your field
Your Market: Identify the right target audience for your brand
Your Style: Plan your communication to be clear and consistent
CREATE YOUR BRAND
Emotions & Words: Choose a name & slogan (if you want) that suit you
Emotions & Images: Choose your brand colors and a logo that represents you (if you want)
Emotions & Storytelling: Tell with your own story using your background & bio
CREATE YOUR ECOSYSTEM
Your Base: Make your website the center of all your online communications
Your Hangout: Use professional networks as places to socialize, share & interact
Your Stage: Use social media to enjoy and share all sorts of content from your niche
CREATE YOUR NETWORK
Influencers: Follow experts in your field, learn from them & build relationships
Communities: Actively participate in groups & forums in your field
Offline: Visit networking events related to your field
CREATE ORIGINAL CONTENT
Blog: Post useful, valuable content – update the blog frequently
Social Media: Create & share multimedia content that is likely to go viral
Social Network: Keep a consistent tone of voice that reflects your brand
GET INVOLVED & SHARE
Conversation: Actively engage in other users’ conversations on social networks
Comments: Leave meaningful comments on blogs and LinkedIn accounts in your field
Sharing: Share valuable content and posts created by others
LISTEN & MONITOR
News: Keep updated on what is being said about your brand
Criticism: Listen to & deal with criticism in a professional manner
Monitoring: Monitor your brand activity – measure buzz, sentiment, and analytics
Put equal emphasis on EACH of these phases for a successful brand. Place a high emphasis on establishing thought leadership and authority with personality. Never grow stagnant – keep evolving your personal brand!