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Explore Your 9-Step Personal Brand Map

Everyone’s talking about personal branding.


But you don't know where to start.


How do you know what to do first?


By following a map.


A personal brand doesn’t happen by accident. It’s an intentional process.




WHO ARE YOU?

Your Skills: Abilities, education, professional experience

Your Passions: Passion and personality are keys to a strong brand

Your USPs: The key to success is specialization – find your niche!


HOW ARE YOU PERCEIVED?

Personal Relationships: What do your friends say about you?

Professional Relationships: What do your colleagues and customers say about you?

Online Reputation: What do the search results on Google says about you?


WHAT DO YOU WANT TO ACHIEVE?

Your Sector: Create personal products or services in your field

Your Market: Identify the right target audience for your brand

Your Style: Plan your communication to be clear and consistent


CREATE YOUR BRAND

Emotions & Words: Choose a name & slogan (if you want) that suit you

Emotions & Images: Choose your brand colors and a logo that represents you (if you want)

Emotions & Storytelling: Tell with your own story using your background & bio


CREATE YOUR ECOSYSTEM

Your Base: Make your website the center of all your online communications

Your Hangout: Use professional networks as places to socialize, share & interact

Your Stage: Use social media to enjoy and share all sorts of content from your niche


CREATE YOUR NETWORK

Influencers: Follow experts in your field, learn from them & build relationships

Communities: Actively participate in groups & forums in your field

Offline: Visit networking events related to your field


CREATE ORIGINAL CONTENT

Blog: Post useful, valuable content – update the blog frequently

Social Media: Create & share multimedia content that is likely to go viral

Social Network: Keep a consistent tone of voice that reflects your brand


GET INVOLVED & SHARE

Conversation: Actively engage in other users’ conversations on social networks

Comments: Leave meaningful comments on blogs and LinkedIn accounts in your field

Sharing: Share valuable content and posts created by others


LISTEN & MONITOR

News: Keep updated on what is being said about your brand

Criticism: Listen to & deal with criticism in a professional manner

Monitoring: Monitor your brand activity – measure buzz, sentiment, and analytics



Put equal emphasis on EACH of these phases for a successful brand. Place a high emphasis on establishing thought leadership and authority with personality. Never grow stagnant – keep evolving your personal brand!


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