I see way too many new brands failing.
Because they're making crucial mistakes.
How do you make sure you don’t fail?
By future-proofing. What does this mean?
Future-proofing means thinking beyond the foreseeable future. It means thinking about your brands 5-10 years from now. Do you have the right foundation to succeed?
Stop making these mistakes.
NOT LISTENING TO YOUR AUDIENCE
Learn to understand what your audience wants. Your brand can’t survive without it.
NOT PAYING ATTENTION TO VISUALS
Your image and presentation are important. Shabby visuals means you’re disorganized.
NO BRAND VOICE
Your brand voice needs to be distinct, loud, and consistent. You won’t be memorable or recognizable without it.
Stop being generic and use phrases and images that are clearly & distinctly what you stand for.
Don’t do or say things just because others are doing them. Be transparent, honest, and approachable at all times. Tell a sincere story that is not full of fluff.
IGNORING SOCIAL MEDIA
Use social media to elevate your brand and build communities. Set yourself as an authority in your niche and post branded content.
Keep things consistent with one brand purpose, goal, vision and story. Too many angles will confuse your audience. Pick one personality & messaging and stay consistent.
Don’t go over the top with your design, story, or messaging. Keep things crisp and easy to understand and remember.
NO CUSTOMER RELATIONSHIPS
Create & deepen customer relationships, no matter what. Engage with customers on social media & always respond to queries.
REBRANDING JUST BECAUSE
Don’t rebrand unless really necessary. If you must, keep the audience updated.
You need to avoid key branding mistakes if you want to succeed with your brand. Simply showing up is no longer enough - you need to stay vigilant and make sure you're putting your best foot forward!