As a personal brand, one thing will set you apart.
Confidence.
But how do you build it?
Through a 3-way approach.
When you're confused about what your brand is, or don't know where to start, or haven't done this before, this will result in lower confidence.
Instead, try this:
1. Become Crystal Clear:
Decide why you want to do this
Explore what you like doing
Understand what you can offer
Know your values
Know who your audience is
Overcome your limiting beliefs
2. Research
Look at other accounts
See what content works
See how the audience reacts
Look at how you can give this your own spin
Look at the language they use
Know what is trending
3. Practice
JUST START CREATING CONTENT
Make it a daily habit
Look at your insights
Explore different topics
Set your own frequency
Make a few good friends
More practice = more confidence!
Confidence can set you apart when you're building a personal brand. To get more confident, focus on three things: clarity, research, and practice.
Become very clear on WHY you want to do this, for WHOM, and HOW. This will give you direction.
Write down everything that's keeping you from starting, and address your own limiting beliefs.
Research to see what works and doesn't work, and what the audience wants and how they communicate.
The most important thing is to JUST START.
Analyze your content, make 1-2 friends you can confide in, and continue practicing.
That's how you build a confident personal brand!