top of page

Your personal brand isn't what you think it is

Listen up: Your brand does not exist without your audience.

If there is no audience, there is no brand. Whether it’s a company or a personal brand, your brand is how OTHERS perceive you.

You embody alllll these qualities and are the bestest, most amazing, kickass brand out there - but if there is no audience, it does. not. matter.

So stop thinking that your personal brand is about YOU.

It’s about what you can do for others.

  • What vision do you have for the audience?

  • What actions do you think could change the world and the people in them?

  • What values do you embody that people can relate to?

  • How can you serve your audience?

  • What can you do to make their life better?

  • What’s the transformation that you can offer?

Your personal brand is not about you.

It’s about how you can show up for others and serve them.

No matter what line of work you’re in, don’t forget to make your audience the hero.

The moment you lose sight of this and try making yourself the centre of the universe, you lose. As a result, you will see ZERO traction, ZERO results, and ZERO business.

I guarantee it.

Start thinking from the point of view of: “What can I do to help them even more?”

When you stay in this frame of mind, your personal brand elevates itself from a persona and becomes a BRAND.

Do you want to be a persona? Or a BRAND that makes 4,5,6 figures a month by doing what they do best?

Your personal brand is not about you, it’s about your audience. Once you understand this, everything will start shifting for you!

Related Posts

See All

What is Brand Mastery and How Can You Achieve it?

Brand mastery refers to the comprehensive understanding and strategic application of the elements that make up a brand, including its values, identity, reputation, and image. Achieving brand mastery r

Top 10 Myths About Insecurity

Insecurity is a common feeling that affects people of all ages and backgrounds. However, there are many misconceptions surrounding insecurity that can make it difficult to understand and overcome. In

10 Things You Can Do Today to Feel More Confident

Feeling confident is essential for achieving success in all areas of life, including personal and professional endeavors. However, many people struggle with feelings of self-doubt and insecurity. The


bottom of page