Listen up: Your brand does not exist without your audience.
If there is no audience, there is no brand. Whether it’s a company or a personal brand, your brand is how OTHERS perceive you.
You embody alllll these qualities and are the bestest, most amazing, kickass brand out there - but if there is no audience, it does. not. matter.
So stop thinking that your personal brand is about YOU.
It’s about what you can do for others.
What vision do you have for the audience?
What actions do you think could change the world and the people in them?
What values do you embody that people can relate to?
How can you serve your audience?
What can you do to make their life better?
What’s the transformation that you can offer?
Your personal brand is not about you.
It’s about how you can show up for others and serve them.
No matter what line of work you’re in, don’t forget to make your audience the hero.
The moment you lose sight of this and try making yourself the centre of the universe, you lose. As a result, you will see ZERO traction, ZERO results, and ZERO business.
I guarantee it.
Start thinking from the point of view of: “What can I do to help them even more?”
When you stay in this frame of mind, your personal brand elevates itself from a persona and becomes a BRAND.
Do you want to be a persona? Or a BRAND that makes 4,5,6 figures a month by doing what they do best?
Your personal brand is not about you, it’s about your audience. Once you understand this, everything will start shifting for you!