Do you think you need to be an extrovert to have a brand?
That you must be social?
What if you’re an introvert? Can you have a successful brand?
You sure can. Here are 50 branding tips for introverts:
Make social media your tool of choice
Show thought leadership through a blog
Become a connector who introduces people
Display your credentials (eg. diplomas or certificates)
Showcase your social proof
Use your downtime to strategize your next move – introverts are great analyzers
Don't try all platforms at once - be only where your target market is
Use your time wisely - maintain a sustainable schedule
Understand how much time you can handle online before burning out.
Create a professional persona that is separate from 'YOU’
Train yourself - repeat it day after day until it becomes a habit
Build one-on-one meaningful relationships
Create a plan of action for any public gatherings
Use your vulnerability as a strength - it helps connect to people
Bond with others using your own habits - e.g. books, board games, or any other hobbies
If you hate networking, find a group, course or online Facebook community instead.
Embrace high points of energy and make use of those times
Set one extroverted challenge every month to help your business
Set dedicated times when you respond to emails, DMs or comments - preserve your energy
Make template responses for different types of inquiries to save time and energy
Learn quickly which people you will and won't work with - you don't need to work with everyone
Challenge yourself to send at least 5 DMs and 10 comments every day.
Find other introverts to connect with - there are TONS of us out there!
Understand that you have qualities beyond introversion - show your skills and personality
Make stories without your face in them, to showcase other skills
Pre-record one short 15-second video with your face, daily for your stories - they disappear in 24 hours.
If you want to try IG lives, try it with a buddy, for 20 minutes.
Make your content topics really strong
Use good editing to make your posts stand out
Collaborate with other like-minded people on subjects you care about
Learn how to say no to things you don't want to do
Use other successful introverts as motivation
Instead of being a loud brand, choose to be an authentic brand instead
Use your skills to help people - this will build your confidence
Introverts are good at preparing - use that to analyze competitors' content and improve your own
Try podcasts - it makes you feel like you're talking to a friend
Find an extroverted mentor who can guide you
Watch extroverted influencers and pick some points you can apply to yourself
Get testimonials from people that you help - it will boost your confidence
Dedicate 20 minutes every day to talk to one new person online
Find a unique tone of voice that you are comfortable expressing in
Perfect your writing - it will be your main medium of expression
Make a website that is impactful and showcases you perfectly
Pre-record an introductory video answering FAQs so you don't have to answer the same questions each time.
When you approach someone new, make it a game - give yourself a treat if you meet your engagement goals of the day (eg. a massage or chocolate)
Master storytelling - tell your background story in a unique, compelling way
Find a unique audience pain point that you can resolve
Use bright colors, imagery and typography to show your personality
Learn how to deal with trolls or confrontational people by staying calm
Don't let anxiety overcome you - your mental health is more important
You can definitely build a powerful personal brand as an introvert, but it should not feel overwhelming or tedious. If it gets to be too much, take a break and pick it back up when you have the energy!